Category: Words from Tobin

A couple years ago, a friend of a friend (and fellow Box of Good recipient!) was moving her small business to Snohomish, and she contracted me to set up all the technology for her new retail store. Before the computers, printers, Wi-Fi, POS station, credit card readers, and receipt printer worked, we needed to get a new internet router. So I went where everyone else goes, and headed to our local family-owned shop around the corner called Amazon. I picked out the right router that covered the appropriate square footage of her store and purchased it on a Thursday afternoon, around 1pm. I only needed it to arrive at her store by Monday to start setting up shop. But later that afternoon, she texted me to say that the router arrived at the new store! I was flabbergasted. 

While this complex system of distribution works great for consuming more and more cheaper items, it’s not such a great system for food that we actually consume. A router is not bothered by sitting on a shelf for a year, or in a container for 6 months, or a ship for 3 weeks. Nor do cell phone chargers, tires, a broom, a book or a rowing machine! My 94-year-old grandpa just bought himself a rowing machine from Amazon on his cell phone, delivered to his nursing-home “studio” in 3 days, because it’s still not too late to start something new! How long was that rowing machine waiting on a shelf for him? Who knows. 

Unfortunately, we’ve made our food system more like our non-food system, rather than the other way around. We’ve pushed too hard on the “convenience” button and tried to make every food item available all the time in whatever quantity we can dream up. Prioritizing food for storage and transport has come at the cost of the very nutrients we should be consuming. Too often, the same nutrients that our bodies desire also make food expire, but those are replaced with items that enhance their shipping and storage lives. If we were blindfolded and released into a grocery store and told to grab a handful of items, it’s more likely that your shopping cart would be full of items designed for the shelf, not for yourself. The main intention behind the shape, color, texture, presentation, density, price, and ingredients of each product is that it needs to be in a truck, freezer, cooler, warehouse, or storage for an unknown amount of time. It’s made to sustain the temperature changes, shaking, and squishing, rather than sustain our stomachs. 

But fresh local produce and grocery items flip the tradeoffs in our favor, so the nutrients we crave are left in the food, and the costs of a complex storage system are removed. The single-use plastic is eliminated, the gas and electricity are minimal from storing and moving items around between distribution centers. The fresh bread in your Box of Goodis baked by Rachael the morning that you receive it. The raw milk in your delivery comes from Tilly the day before you receive it. The bar of chocolate is made by Kevin the same week you receive it. The kale and carrots are grown by Ray and John, picked a day or two before you get it. The blueberries from Karen are picked a day or two before you eat them. That’s why I can’t eat just one pint! 

A famous person once said, just because it’s possible, doesn’t mean it’s beneficial.  

The Food and Drug Administration publishes the changes to our nutrition laws on their website, and it can be a dull read sometimes. Each year, the FDA makes changes to the National Register, which makes them part of the Law across the Land. I don’t know many people that keep up to date with the FDA regulations, so you’d be forgiven for missing the FDA alterations amongst other things like Twitter changing their name, or the Paris Olympics memes, or any other Very Important News®. Most years, the FDA makes a dozen or so updates to the food regulations, but so far in 2024, there have only been 3. We are 1) reducing sodium use, 2) updating “health” claims on yogurt, but the most riveting one is 3) revoking the standards for frozen cherry pie. What?!? 

In 1967, the FDA made a proposal to regulate the Standards of Identity for frozen cherry pies, meaning that the public was confused about what was and was not a frozen cherry pie. More specifically, the public was not sure whether the sweetener in the cherry goop was artificial or not.  A solid four years later, the proposal was finalized in 1971 and ever since then, we’ve had nothing but perfect frozen cherry pies. In 2020, the American Bakers Association (who else?!) petitioned to revoke the Standards of Identity around frozen cherry pies, asserting that “that non-standardized fruit pies have been sold throughout the country for many years without any evidence of public confusion”. So in March of 2024, the FDA relaxed the rules on frozen cherry pies, saying “the standards are no longer necessary to ensure that these products meet consumer expectations, and revoking the standards will provide greater flexibility and the opportunity for product innovation”. Keep an eye out for some innovative frozen cherry pies coming to a retailer near year! 

As we head into fall, we’re entering peak pie season. The usual pie suspects make this season go ‘round. The classic apple pie, pumpkin pie, pecan pie and chocolate pie are never far from reach. Or you can go the savory route and make sausage pies, delicata squash pies, turkey pies from Thanksgiving leftovers, cheddar pies, chicken pot pies. Quiche is even a pie! And don’t forget custard pies, meringue pies, or sweet potato pies. You name it, you can make a pie out of it! A pie is like the soup of the oven: throw all your extra ingredients in a pie crust, cover it with something, and bake it off! No one will be sure exactly what is in it, but it will taste good! 

If pies are not your thing or you need to be pulled away from the pies, Box of Good will begin offering nutritional classes In October. The class will be once a week for 5 weeks, and it’s a combination of 1 part nutritional education, 1 part sugar detox, and 1 part support group. Laura Conley is a Functional Nutritionist and will be leading the class through education around digestion, healthy fats, the impact of sugar and refined carbs, and how to fight back with whole foods, preferably local and organic when available. To register, look for more info on our website and the space will be limited. We will offer both daytime or evening classes to fit flexible schedules. 

A quick way to summarize the class is a great quote from author Michael Pollan: “Eat food. Not too much. Mostly plants.” 

Every once in a while, a phrase makes it into our global lexicon. These phrases are usually tied to an event or time that we all collectively associate. We can often remember exactly where we were and what we were doing. I remember learning a new phrase shortly soon September 11^th, 2001, where all the newspapers and TV shouted “Shock and Awe” on repeat. I’d never heard that before, but suddenly, it was everywhere!  

Shortly before that, we added the “Dot-com Bubble” to reference the fall-out from very speculative tech companies after reality settled in that they may not be as important as they thought. Then we added “Great Recession” and learned all sorts of fun new financial words like derivatives, credit default swaps, and subprime. Without wasting time, we quickly added “Occupy Wall Street” and “Top 1%”. Then we moved on very quickly to “Black Lives Matter” and “Cancel Culture”. Finally, we’ve rounded out the last four years with a plethora of phrases regarding “Social Distancing” and “Flattening the Curve”. 

One interesting thing reading these phrases is that you can often recognize feelings, images, thoughts, or memories surrounding those very phrases, without me providing any further context whatsoever. With just a few words, we can all remember a singular season of life and where we were or who we spoke to. I remember exactly where I was for the first videos of 9/11, as well as when Washington went into lockdown.  

My favorite phrase is “Too Big To Fail” because it is accurate enough to cover all sorts of time periods and events. It’s a timeless truth that can apply to the railroads in the 1800s, the oil companies in the 1900s, the car companies after that, then the telephone companies in the 80s, then finally the banks in 2008. Even now, we could still apply it to the tech companies of 2020s, or CrowdStrike in July 2024. We could even apply it to the United States itself across many individual decades. We could also apply it to the Romans, the Dutch, the British, and many other empires in between. The underlying sentiment is that something becomes so critical, so dependent, that even if it fails, it lives on. Very few other aspects of life get to operate in this spectrum. When my peach tree gets too big, too heavy, too far out from its trunk, and I don’t trim and thin it, the roots give out and it naturally snaps and falls over. As it should, since it can’t support its own weight. Last week, a couple of famous arches in the Utah desert collapsed, and we, so far, have not spent a billion dollars to prop them back up to maintain an unsustainable structure. 

Eventually, some companies become a little too big, a little too important, and a little too dependent. The tides slowly turn from producing lots of value for the local economy, to gradually sucking in all the value in a larger and larger radius. When a company starts taking more value than it produces, people are left wondering where it all went, and is it still worth it to maintain it? The cure for this lose-lose situation is to notice these patterns early, get off the train early, and decide that these companies are Too Big To Follow. 

In late 2023, Seattle’s local organic chocolatier, Theo’s, was merged into the massive American Licorice Company. To “ensure the future of the company”, they closed their original Seattle manufacturing plant, laid off 60 of the people that got them there, and moved the operations out east. Meanwhile, our friendly rep who worked with us turned into an automated inbox, our chocolate shipped from the East coast instead of Seattle, and the bars arrived further and further after their production date. They published an eye-opening press release of how they became too big and had to cut ties to their roots. That’s how trees fail too.  

We will always operate “upside-down” and when something gets Too Big to Follow, we’ll go the other direction and look local, look small. Next week, we will begin offering Miodo Chocolate, from our own backyard of Camano Island. Our friend, Kevin Miodonski, has been making single-origin, small-batch, dark chocolate for over 20 years. Our new fresh bread starting this week from Water Tank Bakery follows a similar pattern, from a small local baker using all Northwest ingredients to get bread to your door right after its baked. Stayed tuned for more hyper-local producers of honey, pasta, meat, pizza dough, salad dressing, hummus, even dishware and nutrition classes! We’re gearing up for a full harvest season!  

Greetings and salutations from Tobin and Emily! We’re beyond grateful for the opportunity to serve all our local families with fresh local food, and we couldn’t be happier to be “back in the saddle” at Box of Good. 

Between the two of us, we’ve been raised in a long line of gardeners of veggies, herbs, and flowers, even berries and orchards. With all that food to harvest, it also brought with it a lot of canning, pickling, juicing, jamming, pressing, and preserving. I’ve had many late nights with the kitchen windows steamed up from the pressure pot and water bath, preserving that day’s harvest. [Text Wrapping Break] 

My grandparents moved to Camano Island from Kodiak Island, Alaska in 1977. My grandma, Vivian, was an avid gardener, so much so that when she was done managing her own garden in the morning, she would come over to our house and manage ours too! I would race to get my school done early so that I could go outside and join her.  

When my grandparents passed away 10 years ago, I was fortunate enough to acquire their home and keep it in the family. With that came a box of original pictures of them tilling and forming and shaping the barren grass slopes into neat aisles of raised beds. Then they planted a group of saplings for the start of an orchard. Those trees are now so large that I can barely keep up with trimming them! 

A few years before passing, Vivian planted a frost peach tree in the garden, and that has been my favorite and best-producing tree each year. Like clockwork, the first 3 weeks of August will be overflowing with peaches, and I know I need to be in Canning Gear or else I will lose out on that harvest. There are so many fun things to do with peaches, especially when they’re coming out of your ears.  

One of most satisfying things about the canning process is the “click” you hear when the jars start to cool off from the water bath. The lid pops into place. That’s how you know you got a good seal. However, if you have 10 jars on the counter, you can’t tell which one popped, specifically. However, a successfully sealed jar will cause all the peaches to rise to the top, leaving a few inches of peach syrup at the bottom. I think this is amazing! Naturally, the best bits always rise to the top! 

There are other things that rise this way, as well. Raw milk still has the stuff that conventional milk only dreams of: cream on top! In July, we started partnering with Justin and Katrina Seckel at Camano Creamy to deliver super fresh, local, raw milk. They got into dairy farming because of a similarly long and storied family lineage of dairy farmers paving the way for the next generations. I love seeing all the milk jars come and go with the thick layer of cream, naturally rising to the top. You can make your own butter or ranch dressing or clotted cream with raw milk, because the richest, creamiest part of milk always rises to the top. 

Rising is also the main feature of a yummy loaf of bread. Watching dough rise and rise, over and over, as you knead it into shape. As we prepare to start offering fresh local breads (teaser!), I’m again reminded that natural things rise, organically, without anyone telling it what to do. The best rises to the top. 

Of course, that makes one ponder the reverse: which things in life don’t obey this natural law? Do all the inorganic structures and complex systems and institutions that we humans create follow suit? Does the “cream of the crop” also naturally rise to the top of the systems we’re in control of? Or do we supress the cream from rising to the top of our own systems in order to squeeze out more and more of a quicker, cheaper solution? Perhaps we’d get better results in our diets, districts, or diplomats if we choose to play in arenas that allow nature to take it’s course more often, where there’s space to grow slowly in their own way, rather than dictate an unnaturally quick pace for a subpar harvest. 

When my grandparents moved to little ole Camano in ’77, they barely knew a soul here. But they found a modest home to move into and good community. My wife and I get to enjoy that home 50 years later. A home that was built by a close family relative of Justin and Katrina Seckel. Good things take time.